Archetype
Designed to fuse traditional and contemporary styles, the Archetype range is well-loved by architects, owners and specifiers for its versatility and distinctive aesthetic.
The composition of raw materials and the firing process causes subtle but unique tonal markings on each brick, making them all one-of-a-kind. Within the four available colourways awaits the opportunity to transform your interior or exterior space. There is a simplicity to the Archetype range that speaks of strength and sturdiness, yet there remains an elusive artistry within its form.
Crafted from Australian clay, the Archetype range evokes an inherently classical spirit reminiscent of expansive skyscapes and coastal stretches. Each colourway in the range encompasses a cool, frosted quality, with subtle marbling blending variations within tone and texture. The bricks take their name from a collection of powerful and compelling terms, reflective of their sturdy, robust nature and visual strength; Icon, Scholar, Neo and Prime.
Prime, the darkest of the range, features a dappled slate hue, with soft undercurrents of silvered blues scintillating throughout. Perfect for modern styles, this shade is bound to add depth and character to a space. Neo, a shade lighter, is recognisably bluer in tone creating an oyster pigment alluding to a seaside escape. Ideal for a particularly cool-toned space, this shade will compliment opalescent blues, greens and greys. The next shade in the range is Scholar, which features a smoky hue, mimicking that of a natural stone, with warmer tones peppered throughout. The lightest brick, Icon, embodies a dove grey with a powdered finish. Optimising brightness, this colourway will reflect light which in turn will reinterpret an area to appear more spacious and open.
Embodying an innovative take on the classic grey brick, the Archetype range is contemporised by its variance in tone and dappled hues. They are simultaneously modern and traditional, allowing a timeless ease throughout the ages. Encompassing a range of ash shades, there is a colourway for every architectural style, aiding with a masterful reimagining of a potential interior or exterior space.
“There is a simplicity to the Archetype range that speaks of strength and sturdiness, yet there remains elusive artistry within its form.”
“There is a simplicity to the Archetype range that speaks of strength and sturdiness, yet there remains elusive artistry within its form.”
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